Comercialización de Productos Rurales [Marketing of Rural Products] is a precursory project inside of the region, which has generated voluntary and direct marketing channels between the producer and the final consumer. This initiative has a Registered Brand, “Hecho en Rancho” [Made in Ranch], which is our distinctive mark in our commodities. With this [Register Brand], we are trying to avoid mediators, to value processes of hand-crafted and traditional production, which are directed to the sustainability.
The Registered Brand “Hecho en el Rancho” distinguishes products whose quality, process and characteristics were made in a traditional and artisan ways in the cattle ranches of Sierra La Giganta. The producers that claim the benefit of this brand commit themselves to keep a good quality [and] to preserve also the traditional and sustainable uses in the production.